Swift Group Announces Swift Live Virtual Event

Swift Group announces Swift Live, the company’s first virtual event, providing unique access to professional advice, inspiration and a digital showroom in February 2021.

Following the cancellation of major industry retail events as a result of the COVID-19 pandemic, Swift Live will be an immersive experience combining lifestyle and practical usership content with product exhibitions and more. Hosted online, it will take place in a virtual setting which gives the impression of a real-world trade show, where visitors can browse at their own pace, attend webinars and interact with experts.

Nick Page, Swift Commercial Director, said “The absence of our usual industry shows has posed significant challenges for the leisure vehicle sector and customers alike, so we are pleased to be able to fill this space with our own online event.

“Designed for everyone from those completely new to touring to seasoned pros, Swift Live will present a world of ideas, tips and exclusives, where our team will be waiting to share what makes the Swift life so special. We have collaborated with major organisations across the sector to deliver a diverse experience, bringing together a host of interesting perspectives.”

Visitors will be able to explore Swift’s 2021 tourer, motorhome and holiday home ranges with new 360° vehicle tours, ask questions via Q&A sessions and receive tailored support. There will also be behind the scenes views showing the brand’s craftspeople at work, chats with the experts, helpful demonstrations and other insights.

The event will be free and effortless to attend, with visitors simply registering in advance at swiftlive.vfairs.com and joining from any internet-connected device. The full agenda will be released early 2021 via Swift’s website, event registration page, Facebook and Twitter.